Brady Ewing, a former Wisconsin Badgers fullback who earned his stripes as a walk‑on, has been appointed Director of Alumni Relations, a move the university hopes will bridge the gap between head coach Luke Fickell’s staff and the program’s former players.
A Cultural Revival in Madison
Ewing’s appointment comes at a time when the Badgers are looking to rekindle the tight‑knit culture that defined earlier successes, and his deep familiarity with the team’s history is already translating into tangible improvements in alumni engagement and online sentiment.
Since stepping into the role in March, Ewing has organized initiatives such as a presentation on the 2016 squad that will be featured at the 2026 season kickoff at Lambeau Field, using that memorable upset as a rallying point for current players and fans alike.
Looking Ahead to 2026
The renewed focus on alumni relations is seen as a critical step toward restoring the Badgers’ identity on the field, with fans hoping the cultural shift will eventually manifest in on‑field victories in the coming seasons.