The Number That Matters
Corey Heim is set to run a full NASCAR Cup Series schedule next season, but the question of which number will adorn his car has lingered longer than many expected.
He had originally penciled in No. 35, a figure that carries a personal connection to team co‑owner Michael Jordan, who famously wore the same digit during his basketball career. The number also appeared on the car during a brief stint that left Heim uneasy.
However, the performance of No. 67 has spoken for itself. In just 15 starts, Heim has already captured two checkered flags, a statistic that has convinced him of the number’s potential.
The turning point came during a conversation with teammate Corey LaJoie, who highlighted the historical success of No. 67 in the series and urged Heim not to abandon a number that has already proven its worth.
Social media chatter amplified the discussion, with fans pointing to recent victories in places like San Diego as evidence that the momentum behind No. 67 is more than coincidence.
Ultimately, Heim chose to keep the number that has become a symbol of his early success, a decision that aligns with both personal preference and the strategic interests of 23XI Racing.