Reno is exploring the possibility of becoming a soccer town, building on the momentum generated by the former Reno 1868 FC, which regularly attracted around 4,300 fans before the pandemic. At the forefront of this effort is Wendy Damonte, who is leading the push to secure a USL Championship franchise and a purpose‑built venue that would seat roughly 6,000 spectators.
A Vision That Marries Sport and Entertainment
The proposed stadium would cost about $40 million to construct, with a total project budget of $327 million. Funding includes $50 million in equity from accredited investors and a broader plan to pair the venue with an entertainment district that would house restaurants, bars, a hotel and a small casino, creating a year‑round destination.
If financing and government approvals are secured, construction could begin as early as 2027, with an anticipated build time of 12 to 18 months. The timeline hinges on obtaining tax‑increment financing (TIF) from the Reno City Council, a step that requires a legislative extension and has faced early skepticism.
Financing Hurdles and Council Review
Todd Davis, principal owner of Reno Soccer, stresses that the city’s diverse fan base — particularly its large Hispanic community — provides a solid foundation for sustained attendance. However, the council’s approval of TIF remains a critical gatekeeper, as the financing mechanism must demonstrate clear public benefit to justify the expenditure.
The site earmarked for the stadium comprises two adjacent parcels totaling nearly 30 acres, formerly occupied by an auto dealership that has since been demolished. This cleared land offers a rare opportunity for integrated development in a city where land is at a premium.
A Broader Sports Landscape
Reno’s sports infrastructure is expanding in parallel. A $450 million arena at the Grand Sierra Resort is under construction, already approved for TIF and progressing with foundation work. The new arena will host the Nevada Wolf Pack basketball team and signals a broader investment in athletic venues.
Wendy Damonte looks to Las Vegas as a model, hoping to replicate the city’s blend of sports, entertainment and tourism. The soccer project aims to attract additional events such as rugby and lacrosse, further diversifying the regional sports calendar and driving visitor spending.
John Doyle, the team’s president and a former MLS executive, will oversee on‑field operations while emphasizing community engagement. His experience is intended to translate fan enthusiasm into a sustainable professional franchise that can anchor Reno’s emerging sports identity.