Bomb Pop, the nostalgic frozen treat known for its red, white and blue swirl, has been named the official ice pop of the 2026 Little League Baseball and Softball World Series.
The agreement brings the brand to the heart of the tournament in Williamsport, Pennsylvania, where it will operate on‑site concessions and a series of interactive experiences, including a batting‑cage installation, scoreboard integrations and regular public announcements that weave the brand into the event’s atmosphere.
A Sweet Tradition Meets Youth Sports
Beyond the games, Bomb Pop will extend its partnership into the digital realm, promoting its products year‑round through Little League’s online channels such as LittleLeague.org and the World Series mobile app, ensuring that the brand stays top of mind for young athletes and their families.
The collaboration also highlights Bomb Pop’s commitment to using natural colors in its Original line, a product that remains widely available in grocery stores and mass‑market retailers across the United States.
By aligning its iconic summer snack with the timeless appeal of Little League, Bomb Pop aims to blend its classic flavor profile with the spirit of youth baseball, creating a partnership that resonates both on the field and in the stands.