Boise State University’s athletics department received a $589,116 payment from EA Sports’ College Football 25 during the fiscal year that ended on June 30, 2025, a sum that alone accounted for more than a third of the program’s total $1.57 million in royalties for the 2024‑25 academic year.
Playoff Performance Drives Revenue
That figure represents a 121 percent increase over the previous year and coincides with the Broncos’ appearance in the College Football Playoff, a performance that elevated the team into tier 2 of the AP Top 25 ranking system used by the game’s royalty formula.
The payout was concentrated in the fourth quarter of the fiscal cycle, reflecting the timing of the playoff run, and it pushed Boise State’s total sales to $5,574,411 — a 34 percent rise that placed the university ahead of every other Mountain West Conference program in both categories.
Other conference members received markedly smaller shares; Wyoming’s royalty check was roughly $76,580 while New Mexico’s was about $87,582, underscoring the disparity in earnings tied to on‑field success.
The data, obtained by the Idaho Statesman through a public records request, confirms the $589,116 figure and shows that all of the revenue was funneled into the athletics operating budget, illustrating how name, image and likeness licensing has created a new, measurable income stream for college programs.
Chris Kutz, a senior official in Boise State’s athletic finance office, said the additional resources will be directed toward scholarships, facility upgrades and student‑athlete support services, reinforcing the broader impact of the emerging NIL economy.