Community excitement builds ahead of kickoff
East Texas A&M University is rallying its fan base for the first game of the season, inviting supporters to gather at two separate watch parties to cheer on the Lions as they take on Mercer University. The kickoff is set for 6 p.m. Central on August 29, marking the start of the FCS Kickoff slate and promising a lively atmosphere for both on‑site and remote viewers.
The celebrations will unfold at TUPPS Brewery in McKinney and Buffalo Wild Wings in Commerce, each offering fans a chance to enjoy the game in a vibrant setting. Attendees can take advantage of a $1 discount on Bold Gold Texas Lager at the McKinney location, while both venues have lined up giveaways and enter‑to‑win contests to keep the energy high throughout the broadcast.
For those unable to attend in person, the matchup will be streamed live on ESPN, ensuring that the excitement reaches a national audience. The combination of promotional drink specials, prize contests and the national television slot underscores the university’s effort to engage the community and amplify school spirit as the season officially begins.