A New Model for Basketball Fitness
Crosscourt is redefining how basketball fits into the modern fitness landscape by blending structured play with boutique‑style amenities and tech‑enhanced sessions.
Founded by Charles Seltzer, the club grew out of personal frustration with the chaotic nature of pickup games, where waiting times and disputed calls often disrupted the flow.
Each session lasts exactly one hour, follows a set of clear rules, and incorporates automated substitutions and on‑court referees to keep the game moving smoothly.
The recent $2 million seed round, backed by NBA All‑Star Scottie Barnes and Joey Gonzalez, the executive chairman of Barry’s, underscores investor confidence in this hybrid model.
In Los Angeles the facility already welcomes over a thousand visits each month and runs more than 150 organized games weekly, demonstrating strong demand.
A second location is slated to open in Miami this spring, featuring not only basketball courts but also a fitness area, cold plunge pools, saunas and a food‑and‑drink lounge.
The long‑term plan calls for a nationwide rollout targeting NBA and WNBA markets, with the ambition to replicate the multi‑site success seen at established chains like Equinox.
Members book their slots through a dedicated app that also logs performance metrics, offers highlights and fosters connections by matching players with complementary skill sets.
By coupling basketball with wellness services, Crosscourt aims to attract a new generation of fitness enthusiasts who view sport as part of a broader health ecosystem.