Hockey

From Pandemic Hobby to All-Star Couture: The Rise of Riah the Label and Its Star Client Gabby Williams

A Seattle encounter sparked a fashion partnership that bridges hockey and basketball in the Bay Area

A Shared Vision

When a chance meeting at a Seattle Kraken game turned into an invitation to a runway, the worlds of fashion and sport collided in an unexpected way.

Keopple, who began sewing as a pandemic pastime and later penned a Princeton thesis on fashion and identity, launched Riah the Label with a mission to create clothing that accommodates athletic builds.

Her designs caught the attention of Gabby Williams, a WNBA standout, who commissioned a black resin corset and high‑waisted skirt for the 2026 All‑Star Game in Chicago, praising the pieces for their blend of style and performance.

Both athletes share a preference for corsets and wide‑leg pants, and Keopple’s collections have become known for celebrating bodies that move, whether on the court or the rink.

Now based in the Bay Area, Keopple competes as a shutdown defender for the PWHL San Jose, while Williams fights for Defensive Player of the Year in the WNBA, each supporting the other’s season and planning future cross‑sport moments.

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