The Atlanta Gladiators have announced a striking new color palette for the upcoming 2026‑27 season, introducing maroon alongside classic black and white while highlighting recent on‑ice success and expanded community initiatives.
Maroon, not seen as the team’s primary hue since 2019, now takes center stage, while the existing logo remains unchanged and the club has rolled out fresh home, away and alternate jerseys.
The redesign was unveiled in a press release that highlighted the visual update as a bridge between the franchise’s heritage and its evolving identity.
Ownership Highlights Growth
Owner Alex Campbell emphasized the Gladiators’ upward trajectory, noting a measurable rise in attendance and the expansion of community outreach programs under his stewardship.
His comments come as the organization celebrates a milestone season in which the team secured a playoff berth and posted one of its most successful campaigns in franchise history.
Leadership on Identity
President Jared Youngman explained that the chosen colors embody passion, strength and unity, values the club seeks to project both on and off the ice.
He added that the updated branding reflects a commitment to excellence and deeper engagement with the Gwinnett County community, a partnership that has existed since the team’s arrival in 2003.
The affiliation with the Nashville Predators and Milwaukee Admirals, as well as its role within the ECHL, underscores the Gladiators’ place in a broader hockey ecosystem while maintaining a distinct local identity.
Fans can expect the new jerseys to debut in the first home game of the season, marking a visual refresh that aligns with the club’s ambitious growth plans.