A Legacy of Giving
University of Georgia officials announced this week that alumnus Adam Wexler, founder of the fantasy sports platform PrizePicks, has pledged a $10 million gift to the Bulldogs’ men’s basketball program. The contribution marks the largest single donation ever recorded for UGA Athletics and will be directed toward personnel costs, operational expenses, and a new Athletic Director Excellence Fund.
University President Jere W. Morehead praised the generosity, noting that the gift reflects a shared belief in the program’s trajectory toward national prominence. “This investment will help us attract top talent, enhance facilities, and sustain the competitive edge that our fans expect,” he said in a statement.
Wexler, a 2007 graduate of the Terry College of Business, built his career in technology and entertainment, later establishing The Hidden Jams, a creative studio that has produced content for major brands. His father, Alan Wexler, also attended Georgia, where he excelled as a two‑sport athlete and edited the student newspaper, underscoring a family legacy tied to the university.
The donation arrives as the Bulldogs’ basketball team, coached by Mike White, seeks to build on recent successes and climb higher in the NCAA rankings. Athletic Director Josh Brooks highlighted that the funds will be instrumental in expanding the coaching staff, upgrading training resources, and supporting student‑athlete development.
Beyond the financial impact, Wexler’s contribution signals a broader trend of alumni engagement that aligns with the university’s decade‑long streak of ranking among the nation’s top 20 public institutions. The gift is expected to accelerate the program’s evolution and reinforce its ambition to compete at the highest level of collegiate basketball.