Adam Wexler, a 2007 graduate of the University of Georgia and founder of fantasy sports operator Prize Picks, has pledged a $10 million donation to the university’s men’s basketball program, the largest single gift in the school’s athletic history.
A historic contribution
The contribution, announced by university officials this week, will be directed toward personnel salaries, operational costs, and a newly created Athletic Director Excellence Fund that can be deployed at the discretion of athletic director Josh Brooks.
Family legacy and business evolution
Wexler’s philanthropic gesture is rooted in a family tradition of public service; his father, Alan Wexler, was a two‑sport athlete and longtime editor‑in‑chief of the campus newspaper. After completing his degree at the Terry College of Business, Adam built Prize Picks into a leading fantasy‑sports platform before its recent majority stake sale to lottery operator Allwyn International for $1.533 billion in January.
Strategic allocation of the funds
A portion of the gift is earmarked for the Athletic Director Excellence Fund, giving Brooks flexibility to invest in coaching staff, recruitment and facility upgrades. The remainder will support day‑to‑day operating expenses, ensuring the program can compete at the highest level of collegiate basketball.
Industry context
The donation underscores the growing intersection of sports, entertainment and technology. While Prize Picks transitions under new ownership, Wexler is now chief executive of The Hidden Jams, a music‑discovery platform that continues to innovate in digital media.
University leaders say the gift not only sets a new benchmark for private giving but also signals confidence in the Bulldogs’ future. By bolstering personnel and operational resources, the contribution aims to sustain competitive excellence and enrich the broader Bulldog community for years to come.