Troy University announced Thursday that Troy Bank & Trust will become the official jersey patch sponsor for all 16 of its athletic programs, beginning with the 2026‑27 season.
The four‑year, $2.1 million agreement, which includes an option to extend for a fifth year, will see the bank’s logo emblazoned on coaches’ in‑game apparel and on prominent signage throughout the university’s stadiums.
The partnership marks the first jersey‑patch arrangement at the Group of Six level, positioning Troy Athletics alongside a handful of similar deals in college sports and underscoring the bank’s ambition to deepen its regional footprint.
A partnership built on shared values
Bank officials cite the legacy of former Governor Charles Henderson and the institution’s commitment to community investment as the foundation of the collaboration, noting that the bank has operated 14 locations across Alabama since its founding in 1906.
Troy Bank & Trust will also showcase its brand on the right‑field wall at Riddle‑Pace Field and across digital signage, reinforcing visibility for both the university and the bank.
The agreement highlights a long‑standing relationship between the bank and the university, a bond reinforced by recent academic achievements in which 75 percent of Troy’s student‑athletes posted a 3.0 GPA or higher during the most recent spring semester.
Athletic excellence fuels the partnership
Troy’s athletic programs have enjoyed a surge of success in recent seasons; the baseball team climbed to a No. 6 national ranking and earned a berth in the College World Series, while the football squad captured the Sun Belt West Division title three times in the past four seasons and appeared in the program’s 11th bowl game.
Men’s basketball participated in March Madness for a second consecutive year, and women’s basketball competed in the WBIT, further showcasing the university’s competitive depth.
University President Jack Hawkins Jr., athletic director Kyle George and head coach Jeff Kervin expressed enthusiasm for the new branding opportunities, stating that the partnership reflects a shared vision of stewardship, community pride and sustained excellence.
Looking ahead, the collaboration is expected to provide enhanced resources for recruiting, facility upgrades and academic support, ensuring that Troy Athletics can continue to compete at the highest level while honoring its commitment to student‑athlete development.