A Strategic Alliance
Casey's, the Midwest‑based convenience‑store operator, has announced a multi‑year partnership with Dave Campbell's Texas Football, the state's leading source for high school football coverage. The collaboration will spotlight top teams and student‑athletes through Team of the Week and Student‑Athlete of the Week recognitions.
In addition to the awards, Casey's will deliver special gameday experiences branded as "Casey's Country" across its Texas locations, integrating the excitement of Friday night lights with the company's retail presence.
Expanding the Texas Footprint
The partnership coincides with a period of rapid growth for Casey's. The company recently acquired 24 Pak‑A‑Sak stores in the Texas Panhandle and 148 CEFCO Convenience Stores, swelling its national store count to approximately 2,900 locations.
This expansion follows the 2024 purchase of Fikes Wholesale for $1.145 billion, a deal that added 148 stores in Texas and 50 outlets in Alabama, Florida and Mississippi to the Casey's portfolio.
Media and Community Engagement
Dave Campbell's Texas Football reaches fans through its magazine, live‑streamed games, studio shows, newsletters, podcasts and a real‑time scoring app, providing a multi‑platform stage for the partnership's highlights.
During the kickoff of the football season, Casey's turned heads in Marble Falls by serving breakfast pizza to students after a midnight practice, a gesture that underscored the brand's commitment to local traditions.
Celebrating the Spirit of Friday Night Lights
The alliance also emphasizes academic achievement and community service, with awardees celebrated not only for athletic prowess but also for their contributions off the field.
Together, the two entities aim to reinforce a shared vision of supporting Texas youth, fostering community pride, and celebrating the enduring culture of high school football.