Sportradar and Euroleague Basketball announced today that they have renewed their exclusive global betting and data rights agreement, now set to run through 2031. The deal covers more than 650 games each season and reinforces Sportradar’s role as the premier supplier of official basketball data.
The extension builds on a collaboration that began several years ago and now adds a suite of new technologies aimed at deepening fan interaction and safeguarding the sport’s integrity.
Innovations Set to Transform Fan Experience
Among the innovations is micro‑betting, which allows supporters to place wagers on discrete moments such as a single possession or a player’s next shot. In addition, player‑market products will let fans bet on individual athlete performances, creating a more personalized betting landscape.
Sportradar will also deploy its Universal Fraud Detection System, an AI‑driven tool designed to identify and prevent match‑fixing attempts, thereby protecting the credibility of the competitions.
Strategic Implications for Both Parties
For Sportradar, the renewed pact consolidates its position as the leading global distributor of basketball data, expanding its portfolio of official rights across Europe and beyond. Euroleague Basketball, meanwhile, gains access to a broader suite of analytical tools and a more robust platform for monetizing its content.
Both organisations highlighted a shared commitment to leveraging technology for the growth of basketball worldwide, noting that the partnership will help attract new audiences and sponsors through enhanced digital experiences.
The agreement also underscores the importance of integrity services in maintaining confidence among fans, operators, and regulators, a priority that both parties say will continue to drive innovation in the sports‑betting ecosystem.