Under Armour announced this week that it will spearhead a new college basketball tournament, the 410 Invitational, set to debut in the 2026 season. The initiative brings together the men’s and women’s programs of four Baltimore‑area institutions, promising a fresh showcase of regional talent on a national stage.
The inaugural event will employ a rotating tournament format, allowing each school to host a portion of the competition while maintaining a balanced schedule. Towson University has been selected to host the championship round, giving the host institution a central role in the tournament’s climax and highlighting its facilities to a broader audience.
Opening games are slated for November 12, with the men’s bracket kicking off at 7:00 p.m. when Loyola takes on Towson, followed by a 6:00 p.m. matchup between Morgan State and UMBC. The women’s first‑round contests will begin the next day at 11:00 a.m. with Towson versus Loyola and at 6:30 p.m. with Morgan State versus UMBC.
The schedule continues through November 15, featuring consolation games, a championship final and a third‑place showdown. All of these contests will be broadcast live on the Monumental Sports Network, providing extensive coverage for fans across the region.
Celebrating Baltimore’s Basketball Culture
Beyond the games, the tournament is positioned as a celebration of Baltimore’s basketball heritage. Under Armour will host a media day on October 28, where athletic directors, coaches and community leaders will discuss the event’s impact on student‑athletes and the local sports ecosystem.
Tickets for the opening‑round games are available through each school’s athletics website, while Towson Athletics will manage tickets for the championship and consolation rounds. The 410 Invitational aims to elevate the basketball experience for participants and supporters alike, reinforcing community pride and showcasing the city’s vibrant sports culture.