KidSuper and Havaianas have joined forces to turn a modest soccer field in São Paulo into a living gallery, weaving the brand’s upcoming flip‑flop designs into the fabric of the neighborhood.
The project, unveiled earlier this month, marks the first public art installation of the collaboration and signals the brand’s return to Brazil after a high‑profile runway show at Paris Men’s Fashion Week in January.
Linking Football, Art, and Brand Identity
Colm Dillane, the creative force behind KidSuper, brings more than design experience to the venture; he is a former player who once wore the colors of Esporte Clube Vitória in Bahia, a club that still shapes his personal narrative.
During his stay in São Paulo, Dillane worked closely with local artists to translate the patterns and colorways of the forthcoming Havaianas x KidSuper collection onto the field’s surface, ensuring that each line and hue echoed the footwear’s aesthetic.
The resulting artwork is not temporary; it is intended to remain on the pitch as a permanent feature, allowing residents and visitors alike to step onto a piece of design that celebrates both sport and style.
A digital documentary chronicling Dillane’s journey — from the streets of Salvador to the design studios of New York — will be released in September, offering a deeper look at how football has influenced his creative outlook.
Beyond the visual impact, the collaboration underscores a broader strategy of embedding brand narratives within community spaces, turning everyday environments into canvases for cultural exchange.
Local officials have praised the initiative for revitalizing public spaces while highlighting the importance of sport in Brazilian identity, a theme Dillane has repeatedly emphasized as central to his own story.