The American Hockey League franchise that was once based in Bridgeport, Connecticut, is set to begin play in Hamilton, Ontario, under a new moniker. The club will be known as the Hamilton Hammers, a name that reflects the city’s historic steelworking roots.
The organization will operate as the direct developmental affiliate of the National Hockey League’s New York Islanders, a partnership that has shaped the team’s visual identity and community outreach plans.
A Toronto‑based creative agency, Recess Creative, was commissioned to craft the brand’s look, resulting in a logo that features crossed sledgehammers striking a hockey puck, rendered in the Islanders’ signature blue and orange palette.
A Steel‑City Identity
The logo’s design incorporates a wordmark alongside the iconic imagery, reinforcing the connection between the team’s heritage and its modern ambitions.
The Hammers will call the newly renovated TD Coliseum their home, a venue that can accommodate up to 18,000 fans and offers a modernized setting for AHL action.
Team officials have indicated that jerseys will be revealed in the coming weeks, with an online store slated to launch shortly thereafter, allowing supporters to purchase official merchandise.