A New Era of College Football on The CW
The CW announced that starting in 2026 it will broadcast a record 140 hours of live college football, covering the Pac‑12, Mountain West and Atlantic Coast Conference in a single season.
The network is building a dedicated studio at Goal Line Studios in Pleasanton, California, where augmented‑reality graphics will overlay team colors, logos and helmets in real time, giving viewers a more immersive look at the action.
Production will be handled by a coalition of partners including Pac‑12 Enterprises, Raycom Sports and GameTime Productions, with additional support from Goal Line Studios for both remote and on‑site feeds.
The studio’s design allows seamless transitions between conferences and day‑night backdrops, ensuring that the coverage can shift quickly as games move from afternoon to evening.
Immersive Production and Talent Lineup
Commentary teams have been assembled for each conference; Pac‑12 games will be called by play‑by‑play veteran Rick Allen alongside analyst Will Blackmon and sideline reporter Michael Bumpus, while ACC games feature Thom Brennaman, Jason Cabinda and Wes Bryant, and Mountain West contests will be handled by Jack McMullen, Cody Kessler and Marshall Newhouse.
A rotating group of hosts — Chris Fisher, Isaiah Stanback and Bryan Walters — will manage doubleheader slots, keeping the schedule fluid and engaging.
A Full‑Weekend Sports Feast
In addition to college football, The CW will air NASCAR Xfinity Series races and WWE’s NXT, creating a sports lineup that stretches from noon until 2 a.m. Eastern Time, with many events also streamed on the ESPN App.