NASCAR and eero, the leading mesh Wi‑Fi company, have unveiled a multi‑year agreement that positions eero as the entitlement partner for the highly anticipated Cup Series race at Chicagoland Speedway. The event, set for July 5, 2026, will be rebranded as the eero 400, marking a significant branding milestone for both the sport and the technology firm.
A Three‑Day Summer Festival of Racing
The eero 400 will serve as the centerpiece of a three‑day weekend that blends top‑level NASCAR competition with a celebration of automotive culture. Supporting the Cup race, the ARCA Menards Series will take the track on Friday, July 3, while the NASCAR O’Reilly Auto Parts Series will follow on Saturday, July 4, creating a full slate of on‑track action for fans of all stripes.
Throughout the weekend, eero’s branding will be woven into every aspect of the event, from signage and digital content to fan experiences and hospitality zones. The partnership underscores eero’s focus on speed and performance, values that align closely with NASCAR’s high‑octane racing ethos.
A Growing Presence in NASCAR
This deal represents the latest chapter in eero’s expanding involvement with NASCAR. In 2025, eero served as the entitlement partner for the eero 250 NASCAR CRAFTSMAN Truck Series race at Richmond Raceway, and the company continues to back driver Josh Berry in the No. 21 Wood Brothers Ford Mustang Dark Horse for seven Cup Series races. These initiatives reflect a strategic effort to deepen eero’s connection with racing fans and the broader automotive community.
Fans eager to experience the eero 400 can secure tickets through the official Chicagoland Speedway website. The event promises a blend of high‑speed competition, entertainment, and immersive eero‑themed activations, ensuring that the partnership delivers both on‑track excitement and off‑track engagement.