Indiana University’s football coach Curt Cignetti has become a familiar face beyond the sidelines, and his latest appearance brings that visibility to a national audience.
A Fresh Take on Insurance
In a 30‑second spot produced for State Farm Insurance, Cignetti is shown discussing personalized pricing plans, a concept that mirrors the tailored strategies he employs on the field.
The commercial’s most distinctive element is its use of green‑screen technology, which places the coach in a series of everyday settings — from a home kitchen to a gym and a garden — while he delivers his line about insurance options.
Showcasing Versatility
A recurring State Farm character named Jake joins Cignetti in the scenes, asking about coverage choices and prompting the coach’s trademark sarcastic comment about being “excited” — a tone that contrasts with his usual intensity during games.
The spot’s rapid cuts and vivid backdrops are designed to underscore the idea that insurance, like a game plan, can be customized to fit each fan’s life.
Ahead of the 2026 Season
Scheduled to run across major broadcasts as the 2026 college football season approaches, the advertisement aims to cement Cignetti’s status as one of the sport’s emerging stars, both on the field and in the commercial arena.