Fleetio 200 to Debut at Darlington as NASCAR’s Labor Day Opener
NASCAR will open its Labor Day weekend with the inaugural Fleetio 200, a new race slated for September 5 at the historic Darlington Raceway in South Carolina. The 1.366‑mile egg‑shaped oval, known for its steep banking and tight turns, will host a field of rising stars eager to make their mark early in the season.
The event is part of the O’Reilly Auto Parts Series and serves as the first race under Fleetio’s new entitlement partnership with the sport. Fleetio, a fleet‑management and optimization platform, will brand the race as the Fleetio 200, underscoring a growing trend of technology firms aligning with motorsports to showcase innovative solutions.
A Strategic Partnership for a New Era
Josh Harris, president of Darlington Raceway, said the partnership reflects the track’s commitment to embracing cutting‑edge technology while delivering thrilling competition for fans. “We’re excited to welcome Fleetio to the track and to highlight the ways its platform can enhance efficiency both on and off the track,” Harris remarked.
The race will precede the Cook Out Southern 500 on September 6, after which the NASCAR Cup Series will move into its Chase playoffs. Fans attending the weekend can expect a full slate of on‑track action, with the Fleetio 200 setting the tone for a high‑stakes stretch of the schedule.
Tickets for the Fleetio 200 and the accompanying Southern 500 are available through Darlington Raceway’s official channels, where spectators can secure seats for what promises to be a memorable Labor Day celebration of speed and strategy.