The Trojans' home games have been struggling to attract crowds, with the recent matchup against San Jose State drawing only about 20,000 spectators. The low turnout was blamed on a 100-degree heat wave and a noon kickoff, factors that the coaching staff cited as excuses for the empty seats.
The Numbers Behind the Decline
By contrast, the same opponent in 2009 attracted 84,325 fans under nearly identical weather conditions, a reminder of the packed Coliseum that once defined USC football. The stark difference underscores how the program's draw has faded despite the same climate.
The on-field results have done little to reverse the trend. In the past season the team dropped games to Illinois, TCU, Minnesota, Maryland and Tulane, and went 1-3 against Notre Dame under head coach Lincoln Riley. Even a loss to UCLA, a rivalry that once sparked excitement, ended 18-13 despite the presence of what many call the best quarterback in college football.
Adding to the pressure, the upcoming schedule pits the Trojans against formidable foes such as Oregon, Washington and Ohio State, while the 2023 season opener again opens at home against San Jose State at 6 p.m. and 8 p.m. local time, leaving little room for the same weather-related justifications.
Lincoln Riley's contract, reportedly exceeding $12 million annually, reflects the high expectations placed on him to restore the program's former glory. Yet the early results suggest that the team must prove it can compete without relying on past successes or external factors.
Former quarterback Caleb Williams, now a key figure in the roster, is expected to inject energy into the offense, but the burden of reviving fan interest remains a broader challenge for the university.
Commentary from former player Matt Barkley and analyst Matt Hayes has highlighted the need for the Trojans to translate talent into on-field wins and a more compelling game-day experience.