Atlanta has emerged as a leading candidate for the league’s next expansion franchise, with the potential to become the 34th team in the NHL. The city’s media market, ranked seventh largest in the United States, and its proven capacity to support professional hockey make it an attractive destination, especially after the earlier tenure of the Flames and Thrashers.
Competing Bids
Two distinct ownership groups have presented NHL‑caliber proposals. Krause Sports and Entertainment has submitted a final financing package for The Gathering at South Forsyth, outlining a fully funded arena plan and a clear implementation timeline. Meanwhile, a separate consortium is redeveloping North Point Mall in Alpharetta into a mixed‑use entertainment district that would house a state‑of‑the‑art hockey venue as part of its bid.
NHL Deputy Commissioner Bill Daly has been unequivocal about the timing, stating that Atlanta is ‘not even remotely close’ to entering the formal application phase. His comments underscore that the league’s expansion process will be driven by the Board of Governors, and that the current focus remains on securing the Texas franchise slated for the 2029‑30 season.
While the application window is presently on hold, the strength of Atlanta’s market and the detailed plans from both groups keep the city in the conversation. The NHL’s evaluation will ultimately determine whether the city can translate its media clout and investment commitments into an official bid.