Tennessee University has announced a 4% increase in season‑ticket prices for the upcoming 2027 football season, continuing a pattern of modest, incremental adjustments.
A Measured Increase Amid Ongoing Program Funding Needs
The 2025 and 2026 ticket price adjustments rose by 4.5% and 4% respectively, and the university says most seating categories at Neyland Stadium will see the same 4% per‑seat increase for 2027.
Renewals for the 2027 season will be accepted from early January through the deadline of February 25, 2027, and holders may opt to spread the cost with monthly installments during that window.
A 10% talent fee, introduced in 2025, remains in force for 2027, and the additional revenue is earmarked to bolster student‑athlete scholarships and competitive resources across Tennessee Athletics.
The announcement was underscored by the university’s celebration of the 2026 season‑opening victory, a 56‑9 win over Furman, which highlighted the program’s recent momentum.