A new chapter for short‑form storytelling
Globo's streaming arm Globoplay is set to debut a vertical microdrama called "Quando O Coração Entra Em Campo" in August, centering on a soccer player who has made the country's national team provisional roster.
The series will consist of 50 episodes, each running about two minutes, and is scheduled to begin filming in June, continuing the company's experiment with bite‑size narrative formats.
Globo, best known for its long‑form telenovelas, already curates a library of roughly 25 microdramas, many of which spin off established characters, a strategy that has helped attract younger audiences back to linear television.
A recent pilot in the same vein garnered five million views within days, and the first microdrama, "Tudo por uma Segunda Chance", emerged as a spinoff of the popular telenovela "Dona de Mim", underscoring the format's commercial appeal.
The upcoming Rio2C festival will host a panel on the expansion of microdramas in Brazil, featuring Thiago Teitelroit of Tele Tele, a platform devoted exclusively to vertical microdramas and variety shows.
Tele Tele not only distributes short‑form content but also produces it, having released one title, "A Boa, a Má e o Marido Gigolô", which spans 43 episodes of one to three minutes, with two additional projects currently in production.
Teitelroit has noted that viewers increasingly consume content in fragmented bursts, often on their own phones, a shift that is reshaping how stories are told and consumed.