The online charity auction known as Celebrities for a Cure, founded by Hersh Borenstein, owner of Frozen Pond Hockey Collectibles, has opened its virtual doors to raise money for the Princess Margaret Hospital Foundation. The initiative leverages the appeal of exclusive experiences with celebrities and hockey icons to generate support for cancer research and patient care.
A Star‑Studded Charity Initiative
The auction boasts more than one hundred lots, each promising a memorable encounter with well‑known personalities from sports, film and television. From a guided fishing expedition in Connecticut to a round of golf in the scenic Muskokas, the offerings blend recreation with philanthropy.
Among the highlighted contributions, Mark and Marty Howe have pledged a fishing trip near Marty’s Connecticut home, while Wendel Clark will host a golf outing through ClubLink in the Muskokas. Phil Pritchard, meanwhile, is offering a behind‑the‑scenes Hockey Hall of Fame tour accompanied by exclusive memorabilia.
The call to participate has resonated beyond the rink. Actors Mr. T, Robert Englund and Mick Foley have each pledged unique experiences, joining media figures such as Christine Simpson, Rod Black, Gurdeep Ahluwalia and author David Chilton in supporting the cause.
Borenstein’s personal connection to the charity stems from the loss of his grandfather and a close friend to cancer, motivating him to channel his passion for hockey and collectibles into a platform that can make a tangible difference for the Princess Margaret Hospital Foundation.
The auction will remain open until August, providing a window for bidders worldwide to engage with the unique lots. Organizers anticipate that the blend of high‑profile participants and exclusive experiences will drive significant contributions toward advancing cancer research and patient support services.