Mark your calendars: on 31 May 2026 the London Stadium will host Soccer Aid 2026, a charity football spectacle that kicks off at 6:30 PM BST. The match brings together two sides – England and the Rest of the World – in a fundraiser for Unicef.
Founded by singer‑songwriter Robbie Williams and television presenter Jonathan Wilkes, the annual event has become a staple of summer fundraising, blending sport with high‑profile celebrity involvement.
Celebrity power fuels a charitable cause
Viewers in the UK can watch the live action on ITV1, while international audiences will be able to stream the game on ITVX and YouTube, ensuring the charity message reaches a global fanbase.
The fixture follows a thrilling 5‑4 victory for the World XI in the previous edition, a match overseen by coaches Harry Redknapp and David Seaman. This year’s tactical direction will again be guided by Redknapp, alongside Seaman, adding a layer of seasoned expertise to the proceedings.
Among the star‑studded line‑up are former internationals such as Wayne Rooney, Jermain Defoe, Jack Wilshere and Theo Walcott, alongside music icons Olly Murs, Tom Hiddleston and Usain Bolt. Young prodigy Owen Cooper, just 16, will become the event’s youngest participant, underscoring the tournament’s inclusive spirit.
Tickets go on sale at £20 for adults and £10 for children, with all proceeds earmarked for Unicef’s children‑focused programmes. Early buyers will also enjoy a host of exclusive experiences tied to the celebrity lineup.