A Global Call to Action
On May 26, the inaugural World Football Giving Day will bring together fans, players, clubs, brands and grassroots organisations from every corner of the planet for a coordinated effort of donations, community events and volunteering.
The initiative, spearheaded by the charity Common Goal, is timed to coincide with the build‑up to the 2026 FIFA World Cup, using the tournament’s momentum to highlight football’s capacity to drive inclusion, opportunity and social change beyond the pitch.
More than 200 community organisations across over 100 countries are slated to take part, channeling resources toward education, health and environmental projects that align with the United Nations Sustainable Development Goals.
Prominent football figures such as Juan Mata, Jürgen Klopp, Naomi Girma, Vivianne Miedema, Serge Gnabry, Dani Olmo, Irene Paredes and Elvira González‑Vallés have publicly endorsed the movement, stressing that the sport’s greatest strength lies in its ability to unite people for a common cause.
The effort is powered by Common Goal and supported by lead partners adidas, whose official website is adidas.com, and Right to Dream, while the United Nations’ Football for the Goals programme also lends its platform. To date, Common Goal reports mobilising more than $160 million in direct funding for social challenges, a figure that underscores the growing financial commitment behind the campaign.
Beyond monetary contributions, the day will feature a cascade of local events, from youth coaching clinics to environmental clean‑ups, all designed to demonstrate how football can be a conduit for collective good.