A Strategic Extension in Roller Hockey
FC Barcelona has confirmed a three‑year extension of its sponsorship agreement with AZEMAD, the Portuguese manufacturer of wooden hockey sticks. The deal will run until the end of the 2028/29 season, securing a continued supply of equipment for the club’s roller hockey squads and reinforcing the brand’s presence on the official sportswear of the section.
Founded in 1966 under the name Arte em Madeira, AZEMAD has grown from a modest workshop in Oliveira de Azeméis into one of the world’s most recognized producers of hockey sticks. The company’s portfolio now includes a full range of wooden sports implements, all marketed internationally and praised for their durability and performance.
Under the renewed contract, AZEMAD will retain the role of Official Stick supplier for Barça’s hockey teams, while also gaining prominent exposure at the Palau Blaugrana. The partnership guarantees extensive brand visibility across the facility’s facilities and on the athletes’ apparel, linking the Catalan club’s identity with a legacy of craftsmanship.
The collaboration underscores the strategic importance of niche sporting equipment in a market dominated by mass‑produced alternatives. By aligning with a brand that emphasizes artisanal quality, FC Barcelona aims to differentiate its hockey offering and appeal to enthusiasts who value heritage and precision.
For AZEMAD, the extension represents more than a commercial contract; it is a validation of its global reach. With distribution channels spanning continents, the company expects the partnership to open new pathways for its products, further cementing its status as a leading name in hockey stick manufacturing.