eero Returns to NASCAR with 2026 Cup Series Race at Chicagoland Speedway
eero has been named the entitlement sponsor for the NASCAR Cup Series race scheduled for July 5, 2026 at Chicagoland Speedway in Joliet, Illinois. The event will be officially titled the eero 400, marking the series’ comeback to the 1.5‑mile oval after a seven‑year absence.
The race forms the centerpiece of an Independence Day weekend that will also feature an ARCA Menards Series date on July 3 and a NASCAR O’Reilly Auto Parts Series event on July 4. Fans can expect a three‑day festival of racing, entertainment and community activities surrounding the main Cup Series showdown.
Jacqueline Herrera, General Manager of Chicagoland Speedway, welcomed eero as the entitlement partner, emphasizing the alignment of the brand’s focus on speed and performance with the speedway’s heritage. eero’s branding will permeate the weekend, from on‑track signage to digital and social media integrations, as well as fan activations designed to deepen engagement.
Nick Weaver, CEO of eero, said the partnership reflects the company’s commitment to fast, reliable and effortless connectivity, values that echo the high‑octane spirit of NASCAR. "We are excited to bring our expertise to the track and to celebrate the sport’s fans with a truly immersive experience," Weaver added.
This is not eero’s first foray into NASCAR. The company previously served as the entitlement partner for the eero 250 NASCAR CRAFTSMAN Truck Series race at Richmond Raceway in 2025, and it continues to support driver Josh Berry in the No. 21 Wood Brothers Ford Mustang Dark Horse for seven Cup Series events during the 2024 season.