A New Voice for Women’s Soccer
Sinclair’s AMP Sports is set to debut a weekly podcast titled Style of Play, a production that aims to capture the growing momentum of women’s soccer in the United States. The series will blend expert analysis, personal storytelling and behind‑the‑scenes insights, giving listeners a comprehensive view of the latest headlines and key moments shaping the sport.
Starting June 2, the podcast will be distributed across all major platforms, including Apple Podcasts, Spotify and YouTube, where full video episodes will also be available. Short‑form content and exclusive extras will be shared on digital and social channels, extending the conversation beyond the audio format.
Hosts Bring Elite Experience to the Mic
Julie Ertz, a two‑time Women’s World Cup champion and one of the most decorated players in U.S. Soccer history, teams up with Kealia Watt, a NCAA Division I National Champion and former professional player. Both bring deep playing experience and a passion for storytelling that will inform the podcast’s tone and perspective.
Ertz describes Style of Play as a fresh, unfiltered look at life on and off the pitch through the eyes of women changing the game, while Watt emphasizes the importance of creating a space where athletes can speak authentically about their experiences.
Industry Support and Brand Partnerships
The series is backed by brand partners including Coors Light, Airbnb and ZipRecruiter, underscoring the commercial interest in women’s sports and the opportunity to connect these brands with a highly engaged audience.
Rob Weisbord, COO and President of Local Media at Sinclair, highlighted the growth of women’s soccer and the unique chance to link fans with the perspectives of top athletes, positioning the podcast as a strategic extension of AMP Sports’ original programming.
By offering both audio and video content, the podcast not only broadens accessibility but also creates multiple touchpoints for brands seeking to align with the excitement surrounding women’s soccer.