Soccer Meets Golf at Topgolf
Topgolf is rolling out a summer‑long soccer‑themed experience across more than 100 venues in the United States, turning its signature driving bays into hybrid entertainment hubs where fans can swing clubs, aim at miniature nets and watch the world’s biggest matches on massive high‑definition screens.
From June 11 through July 19, every venue will broadcast every global soccer showdown, ensuring that a fan’s favorite team is never far from view. On June 12, 26 locations will offer exclusive game‑day packages that bundle bay time, food and drink, while 20 of those sites will upgrade the offering with premium suites, expanded seating and extended playtime.
The outfield of many bays will be dotted with full‑size soccer goals, giving guests a chance to test their footwork in addition to their swing. A revamped version of Topgolf’s popular Shot Shuffle game will debut with a soccer twist, running from May 28 to July 19, and two seasonal menus will feature both summer fare and soccer‑inspired dishes.
To sweeten the experience, Topgolf is relaunching its Summer Fun Pass at a new low price of $179, granting unlimited access to the new attractions. The company also announced a streamlined pricing model, with reservation options starting at $20 per visit, making the new soccer‑centric activities accessible to a broader audience.
The initiative is backed by a suite of partners, including Toptracer, Red Bull, Hendrick’s Gin, Casamigos and Tito’s, each contributing signature drinks and promotional support. Executives say the crossover taps into the growing appetite for multisport entertainment and positions Topgolf as a year‑round destination for both golf enthusiasts and soccer fans.