CIBC announced a new partnership that designates professional hockey player Matthew Schaefer as its latest Team CIBC Athlete, marking a strategic move to blend athletic excellence with community outreach.
A Shared Vision for Community Impact
The collaboration is anchored in a focus on community impact, seeking to engage fans, local neighborhoods and clients through initiatives that reflect a common commitment to excellence, growth and positive social change.
Schaefer’s record‑setting rookie season has already drawn attention for its on‑ice brilliance, but the player also brings a drive to inspire teammates, supporters and broader audiences beyond the rink.
The Schaefer family’s deep roots in the CIBC Run for the Cure add a personal layer to the partnership; the event became especially meaningful when Matthew’s mother underwent treatment for cancer, turning the run into a family‑driven tribute.
A Broader Athlete Network
CIBC’s athlete roster expands the reach of this collaboration, encompassing figures such as Connor McDavid, Connor Bedard, soccer legend Christine Sinclair and Olympic ski‑cross medalist Marielle Thompson, each of whom lends their platform to programs that champion gender equity and community development.
Together, CIBC and its newly aligned athletes aim to harness the unifying power of sport to drive tangible benefits across the United States and Canada, reinforcing a narrative of shared values and collective progress.