A Strategic Sponsorship at Nashville Superspeedway
The NASCAR weekend at Nashville Superspeedway drew considerable attention this year, with the track’s historic layout and competitive racing drawing fans from across the country.
Patrick Staropoli, a part‑time competitor in the O’Reilly Auto Parts Series, was behind the wheel of the No. 48 Chevrolet fielded by Big Machine Racing, a program that has been expanding its presence on the national stage.
CW Nashville served as a prominent sponsor on that very car, branding the side panels and reinforcing the network’s commitment to the series that it calls home.
The partnership reflects a broader strategy by CW to align itself with high‑profile racing events, leveraging the excitement of the Superspeedway weekend to reach a dedicated audience of motorsport enthusiasts.
Fans watching the broadcast could see the CW logo alongside the Big Machine Racing colors, a visual cue that underscores the network’s role as a key player in bringing NASCAR content to viewers across the United States.