Innovation on the Ice
The National Hockey League gathered college students in San Jose for its fourth annual innovation competition, inviting teams to propose ways to enhance the fan experience. The event was co-sponsored by the Sharks Foundation, the NHL, the NHL Players Association and SAP, underscoring a collaborative effort that blends sports with technology and community outreach.
Among the standout projects, Hockey Without Barriers, led by Cory La Roe, earned the Game Changer Award. La Roe, a disabled U.S. Air Force veteran and longtime hockey enthusiast, developed an AI‑driven haptic system that allows fans with disabilities to feel the action of the game. The Innovator Award went to Puck Pulse, a team that introduced real‑time puck tracking designed specifically for visually impaired spectators.
Another team, calling themselves Little Saigon, presented concepts for more culturally immersive heritage nights at arenas, aiming to reflect the diverse communities that support the sport. Judges included NHL senior vice president of hockey development and industry growth Rob Knesaurek, SAP head of corporate business development Oliver Vivell, San Jose Sharks senior vice president of business analytics and technology Neda Tabatabaie, and San Jose City Councilmember Michael Mulcahy.
San Jose Sharks President Jonathan Becher emphasized the value of tapping Silicon Valley’s student talent, noting that the competition has been held for four years but this was the first time it took place on the West Coast. Becher highlighted the league’s commitment to leveraging local innovation to broaden hockey’s appeal and accessibility.
The competition’s impact extends beyond technology. By spotlighting projects that address disability inclusion and cultural representation, the NHL is fostering a more welcoming environment for all fans. La Roe’s personal connection to the sport — rooted in his own need for accessible experiences — drives the mission of Hockey Without Barriers, while Puck Pulse’s real‑time tracking promises to enrich the viewing experience for visually impaired audiences.