Brazilian influencer Carolay Chaves, who boasts more than five million followers on Instagram, has turned her feed into a living canvas by coating her entire body with over a thousand soccer‑related stickers in the run‑up to the World Cup.
A Sticker‑Saturated Spectacle
The eclectic collage features iconic figures such as Marcus Rashford, Cristiano Ronaldo and Enzo Fernández, each rendered in the bright, glossy style of classic Panini albums that have long been a staple for fans.
Panini’s sticker collections, first introduced in the 1970s, have become a cultural touchstone for World Cup enthusiasts, turning the tournament into a global hobby as much as a sporting event.
Raised in Brazil, a nation that prizes self‑expression, Chaves says the project is an homage to the joy she finds in how people showcase their passions, and fashion has increasingly become her signature on social media.
The World Cup will kick off on June 11 across the United States, Canada and Mexico, with Brazil opening its campaign on June 13 at MetLife Stadium against Morocco, a match that will showcase Chaves’s one‑of‑a‑kind outfit in the days leading up to the tournament.
Brazil, a nation with five World Cup titles — the most recent in 2002 — has qualified for 23 consecutive tournaments since 1930, underscoring the country’s enduring football pedigree.