North Carolina is basking in a season defined by soccer, as a lineup of World Cup‑related tournaments and exhibitions draws fans from across the country. Governor Josh Stein has repeatedly emphasized that these events are more than just games; they are engines of tourism, job creation and regional development.
Economic Ripple Effects
The MEGA Fund, created by the North Carolina General Assembly, has already allocated more than $15 million to support the upcoming 2026 World Cup preparations, including training camps for Germany, Norway and Scotland, as well as the 2026 MLS All‑Star Game in Charlotte. Commerce Secretary Lee Lilley underscores that such investments translate into measurable economic gains for local communities.
Record Attendance and Economic Impact
The U.S. Men’s National Team’s send‑off match in Charlotte attracted nearly 58,000 spectators, while the Soccer Tournament in Cary generated an estimated $14.7 million in economic activity. Both events contributed to a statewide tourism figure that reached a record $37.2 billion in 2025, supporting close to 231,000 jobs.
Looking Ahead to 2026
State officials say the momentum will continue as North Carolina hosts a series of training camps ahead of the 2026 FIFA World Cup and prepares to welcome the MLS All‑Star Game on July 29. The combination of world‑class soccer and targeted funding is expected to keep the economic benefits flowing well beyond the tournament years.