A Milestone Partnership
The St. Louis Blues and the law firm Morgan & Morgan have renewed their collaboration for a third consecutive season, reinforcing a partnership that blends sports enthusiasm with legal advocacy. Under the terms of the Blues Greatest Assist Program, the team pledges a $100 contribution for every primary assist recorded, a metric that translated into a $21,600 donation during the 2025‑26 campaign after the club logged 216 such assists.
Community Impact
Blues for Kids, the charitable arm of the franchise, channels these contributions into a wide spectrum of youth initiatives across St. Louis, reaching more than 150,000 children each year. The organization’s annual giving exceeds $1.5 million, funding everything from youth hockey clinics to educational scholarships, thereby reinforcing the city’s next generation of athletes and leaders.
Morgan & Morgan, recognized as America’s largest injury‑law practice, brings a track record of securing over $30 billion in settlements for clients nationwide. Dan Morgan and Randy Girsh, key figures within the firm, have been instrumental in shaping the partnership, emphasizing how legal expertise can translate into meaningful community investment. Their involvement reflects a corporate culture that prioritizes giving back to the neighborhoods where its attorneys live and work.
The renewed commitment reflects a growing trend where professional sports franchises and large‑scale firms join forces to address social needs, using measurable in‑game statistics to drive tangible community benefits. As the Blues continue to chase on‑ice success, their off‑ice philanthropy remains a cornerstone of the franchise’s identity in Missouri’s heartland.