A milestone in Cougar apparel
For two decades the gameday fan shirt has been a staple of BYU tailgating culture, evolving from a modest $5 souvenir into a premium piece of apparel that unites supporters across generations.
The 2026 edition arrives in a striking royal blue hue, featuring the traditional white BYU helmet centered on the front, a royal blue stretch Y logo, and the word "COUGS" arched above the helmet. A subtle "Go Cougs" slogan runs along the side in a Roman‑numeral "2026" motif, while the back showcases four distinct logos: a stretch Y, a sailor cougar, a beetdigger emblem, and a miniature helmet.
Crafted from a blend of 65 % polyester and 35 % cotton, the shirt commands a price of $14.99, a notable increase from the $5 introductory cost in 2007. Fans can secure theirs at the BYU Store in Provo or through the online outlet at byustore.com, where the retailer’s partnership with brands such as Aptive and PACS adds additional purchasing options.
The 2026 schedule kicks off on Saturday, September 5, when the Cougars host Utah Tech at 6 p.m. MT in LaVell Edwards Stadium, a game that will stream on ESPN+ and be carried by KSL NewsRadio. The slate includes matchups against Arizona, Colorado State, TCU, Iowa State, Notre Dame, UCF, Arizona State, Utah, Baylor, Kansas, and Cincinnati, culminating in the Big 12 Championship Game on December 4 in Arlington, Texas, broadcast on ABC.