The inaugural downtown soccer tournament in Reno opened its gates on June 6, filling the Neon Line District fields with the energy of 40 teams and roughly 450 young athletes.
Jacobs Entertainment joined forces with the Reno Apex Soccer Club to bring the competition to life, a collaboration that underscores the city’s commitment to nurturing youth sports within its urban core.
Economic Ripple Effects
Beyond the matches, the event marks a strategic move to tap into the growing market of youth sports tourism, a sector that in 2026 generated $60.1 billion in direct spending and $149.1 billion in total economic impact nationwide.
Organizers note that families typically spend between $700 and $1,000 each month on travel, lodging and meals for tournaments, a financial boost for local businesses ranging from hotels to restaurants.
Richard Jacobs, CEO of Jacobs Entertainment, highlighted that the new fields, situated just a short walk from the J Resort, are designed to meet the rising demand for quality sports facilities while also driving foot traffic to nearby venues.
Looking Ahead
Randy Ritter, president of Reno Apex Soccer Club, praised the partnership and expressed optimism that the tournament would be the first of many seasonal events scheduled throughout the year.
The Downtown Reno Amateur Sports Association plans to expand the current footprint, aiming to construct between ten and twelve multi‑sport fields that could host a variety of competitions and community programs.
City officials anticipate that these developments will not only provide more playing space but also attract regional and national tournaments, further cementing Reno’s reputation as a hub for youth athletics.