Basketball

Project B taps HBS as global host broadcaster for basketball circuit

The partnership will see Host Broadcast Services manage production and technical operations, with live streaming on YouTube.

Project B has appointed Host Broadcast Services (HBS) as the official host broadcaster for its global basketball circuit, tapping the company to steer the production and technical delivery of the entire competition.

Under the partnership, HBS will manage end‑to‑end live game production, deploy arena broadcast infrastructure and operate multi‑camera setups, while also providing the graphics, replay and commentary layers that will accompany each match.

All matches will be streamed live on YouTube, a platform that promises a seamless viewing experience for fans, players, sponsors and media partners alike.

Executive remarks

Grady Burnett, Co‑Founder and Chief Operating Officer of Project B, says the alliance with HBS is a cornerstone in building the future of streamed live sport, noting that the partnership will elevate the fan experience and expand the circuit’s reach.

Dan Miodignon, CEO of Host Broadcast Services, adds that HBS is excited to bring its expertise to the Global Basketball Tour, delivering a premium broadcast that reflects the league’s ambition and diversity.

The centralized production approach will enable localized commentary and studio programming, allowing market‑specific coverage while maintaining a consistent technical standard across all events.

Further information on distribution partners, tournament locations and the competition schedule is slated for release in the coming months, promising a full rollout that will bring the circuit to new audiences worldwide.

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