Torchy's Tacos, the Austin‑born taco chain that has grown to nearly 120 locations nationwide, announced a new partnership with the U.S. Soccer Foundation to broaden soccer opportunities for children in underserved communities across the United States.
The collaboration, which runs from June 11 through July 19, will direct a share of proceeds from kids' meals to the Foundation's programs that create safe playing spaces and train coach‑mentors. To mark the initiative, Torchy's will release a limited‑edition collectible cup paired with an interactive sticker sheet, giving young fans a tangible connection to the cause.
A Shared Commitment to Community Play
Founded in 2006 as a modest food trailer in Austin, Texas, Torchy's has long championed local youth soccer through meal donations and community outreach. This partnership builds on that legacy, extending the brand's impact beyond individual donations to a national campaign that aligns with the Foundation's broader vision.
The U.S. Soccer Foundation, headquartered in Washington, D.C. and rooted in the legacy of the 1994 FIFA World Cup, aims to install 1,000 mini‑pitches by 2026. In the past year alone, its programs have engaged 1.2 million youngsters, providing them with structured play and mentorship opportunities.
By tying a portion of its seasonal menu sales to these efforts, Torchy's not only raises funds but also raises awareness, encouraging families to support a cause that blends nutrition, recreation, and community development. The partnership exemplifies how food brands can leverage their reach to drive social impact while reinforcing their own local roots.