New York City FC announced a strategic partnership with FlixBus aimed at giving supporters a cost‑effective way to reach major soccer events across North America. By tapping into FlixBus’s sprawling network that spans more than 1,800 destinations in the United States, Canada and Mexico, the collaboration offers an alternative to driving and parking, allowing fans to travel on their own schedule while keeping expenses low.
As part of the deal, FlixBus will host a lively fan zone at the NYNJ World Cup 26 Fan Zone, where attendees can step into an interactive photo booth and customize branded merchandise. The activation is designed to deepen engagement between the club’s community and the travel brand, turning the journey itself into part of the soccer experience.
Ara Sarajian, NYCFC Vice President of Partnership Development, said the initiative reflects the club’s commitment to creating accessible experiences for supporters, ensuring that the excitement of the game is matched by convenient travel options.
Kai Boysan, CEO of Flix North America, added that travel is a fundamental component of the soccer experience, and the partnership seeks to make it affordable and convenient for fans traveling across the region.
A Shared Vision for Fans
The collaboration underscores a broader trend of sports organizations teaming with transportation providers to remove logistical barriers for supporters. With both parties emphasizing community and accessibility, the partnership is positioned to set a new standard for fan‑centric travel in the lead‑up to the 2026 World Cup.