A Sweet Kickoff
Krispy Kreme is rolling out a limited‑edition doughnut lineup that celebrates the world’s favorite sport. Starting June 11 and running through June 14, participating U.S. shops will showcase the Match Day Dozen, a soccer‑themed collection that blends playful flavors with the brand’s classic texture.
The new assortment features two fresh creations — Kickoff, a doughnut inspired by the energy of a match’s opening whistle, and Soccer Rainbow, a colorful swirl that captures the vibrancy of a stadium crowd. Alongside these novelties, longtime fans will find familiar favorites such as Original Glazed and Chocolate Iced with Sprinkles, ensuring there’s something for every palate.
Special Promotion
To mark the occasion, Krispy Kreme is offering a compelling deal: purchase any dozen doughnuts or a 16‑count box of Minis and receive a dozen Original Glazed doughnuts for just $2. The discount is automatically applied at checkout, making it an affordable way for families and friends to share the celebration.
Members of the Krispy Kreme Rewards program have an extra incentive. By buying any dozen, they become eligible to win an exclusive soccer jersey designed in collaboration with the brand. The giveaway adds a competitive edge to the sweet experience and underscores the company’s commitment to engaging its most loyal customers.
Convenient Access
The Match Day Dozen is accessible through multiple channels. Shoppers can walk into a participating store, place a pickup order, or have the treats delivered straight to their door via the Krispy Kreme mobile app or website. This flexibility ensures that fans across the country can join the festivities, regardless of their location.
Beyond the promotion, the launch reflects Krispy Kreme’s broader identity. Headquartered in Charlotte, North Carolina, the company operates in more than 40 countries and built its reputation on the Original Glazed doughnut, known for its hot‑off‑the‑line, melt‑in‑your‑mouth quality. The brand’s purpose, to touch and enhance lives through the joy of its doughnuts, shines through this playful, community‑focused campaign.
Whether you’re a die‑hard soccer fan or simply looking for a sweet treat, the Match Day Dozen offers a unique blend of flavor, fun, and value. The limited timeframe adds urgency, encouraging customers to act quickly before the special collection disappears from shelves.