Hard Rock Unveils 'All Teams. One Place.' Campaign with Lionel Messi
Hard Rock International has rolled out a global campaign titled "All Teams. One Place." to mark the forthcoming soccer tournament, enlisting Lionel Messi as the face of the initiative.
The partnership brings a sweepstakes that offers a grand prize of a meet‑and‑greet with Messi, alongside more than 300 additional rewards for participants.
Fans can also book exclusive Messi Legendary Suite experiences at the Hard Rock Hotel New York and the Seminole Hard Rock Hotel & Casino in Hollywood, Florida, where the new Messi Legendary Burger and a suite of shareable, globally inspired dishes will be served for a limited time.
Alongside culinary offerings, the campaign includes apparel representing World Cup nations and expanded items from the Messi retail collection, reinforcing Hard Rock’s commitment to celebrating fan culture.
"Football unites people around the world in their love for the game and pride in their country," Messi said, a sentiment echoed by Jim Allen, chairman of Hard Rock International, who highlighted the brand’s inclusive atmosphere for supporters everywhere.
The campaign’s visual story is told in a new advertisement filmed at the Seminole Hard Rock Hotel & Casino Hollywood, where Messi appears alongside the brand’s signature décor.
For further details, enthusiasts can visit hardrock.com/allteamsoneplace to explore the sweepstakes, hotel packages and menu releases.