Krispy Kreme is rolling out a special collection of soccer‑themed doughnuts to mark the FIFA World Cup, offering fans a limited‑time treat that blends the brand’s classic sweetness with the excitement of the tournament.
A Flavorful Playbook for World Cup Fans
Dubbed the Match Day Dozen, the assortment features Kickoff Doughnuts — unglazed shells filled with Cookies & Kreme, coated in green icing and marked with field lines and a soccer ball — as well as Soccer Rainbow Doughnuts, which are original glazed rings dipped in vanilla icing, splashed with rainbow nonpareils and a tiny flying ball.
The promotion runs from June 11 through June 14, and during that window customers who purchase any dozen doughnuts or a 16‑count mini pack can enjoy a $2 discount on the dozen, a deal available at participating U.S. locations.
Loyalty members in the Krispy Kreme Rewards program have an extra incentive: buying a dozen unlocks a chance to win an exclusive soccer jersey, adding a competitive edge to the sweet indulgence.
Fans interested in securing the limited edition dozen can pre‑order through the brand’s catering portal, ensuring their spot before the flavors disappear.