Real Madrid confirmed on Tuesday that its enduring relationship with adidas will be prolonged by another eight years, ensuring the German sportswear leader remains the club’s official apparel partner until 2034.
The alliance dates back to 1980, when adidas first equipped the Santiago Bernabéu side. Over the ensuing decades the collaboration has spanned more than three and a half decades, evolving from modest beginnings into a cultural touchstone for supporters worldwide.
A Milestone in Football Commerce
During this period Real Madrid has captured eight UEFA Champions League trophies while wearing adidas jerseys, a testament to the synergy between the club’s on‑field ambitions and the brand’s design philosophy. Signature kits such as the golden‑trimmed 2011/2012 season shirt and the celebrated 2001/2002 Centenary jersey have become collector’s items, embodying the club’s heritage and its global identity.
Florentino Pérez, president of Real Madrid, described the extension as "the most important agreement in football history," emphasizing how the partnership has amplified the club’s sporting success and expanded its reach across continents. Bjørn Gulden, chief executive of adidas, echoed the sentiment, calling the deal "one of the longest and most successful collaborations in sport" and highlighting its role in nurturing the worldwide community known as madridismo.
Beyond trophies, the partnership has shaped the commercial landscape of football, setting benchmarks for brand‑club relationships and generating revenue streams that benefit both the club and its fans. The continued alliance promises new innovations in apparel technology, sustainable production initiatives and expanded digital experiences for supporters.
As the next chapter unfolds, both Real Madrid and adidas look forward to building on a shared legacy, aiming to deliver fresh designs, community programs and unforgettable moments that will reinforce their joint impact on the sport and its global fan base.