Burnbrae Farms, Canada’s largest family‑owned egg business, has announced the launch of its “Eggs Get Goals™” campaign, a nationwide effort to celebrate the power of protein during international soccer competitions.
The initiative, developed in partnership with Canada Soccer, combines retail activations, digital storytelling and experiential events designed to engage fans across the country.
Fueling Fans with Protein
Promotional packaging will showcase star players from the Canada Soccer Men’s and Women’s National Teams, while out‑of‑home media includes TTC buses and a high‑traffic billboard in Toronto.
A digital series titled “Eat Like A Pro” will feature behind‑the‑scenes content with national team athletes, complemented by a consumer contest and an online platform that delivers exclusive video and behind‑the‑scenes footage.
The campaign also activates Canada Soccer House at the Toronto Harbourfront, offering fans immersive experiences that tie nutrition to athletic performance.
Beyond the campaign, Burnbrae Farms emphasizes sustainable, nutritious and great‑tasting eggs, and it is recognized as a majority‑female‑owned, Women’s Business Enterprise certified company.
Margaret Hudson, President & CEO of Burnbrae Farms, highlighted the company’s commitment to giving back through grassroots programs and community charities.
The partnership underscores a shared vision of empowering Canadian athletes and supporters with the nutritional foundation they need to chase victory on the world stage.