Eggs Get Goals: Fueling the Game
Burnbrae Farms, the official egg partner of Canada Soccer, has rolled out a nationwide initiative called Eggs Get Goals that ties the nutritional benefits of eggs to the energy demands of international soccer competition.
The activation spans retail displays, digital storytelling and on‑the‑ground experiences, all designed to connect with fans across the country.
Promotional packaging will showcase Canada Soccer Men’s and Women’s National Team players, reinforcing the message that eggs are the fuel behind elite performance.
Out‑of‑home advertising will dominate high‑traffic corridors, with TTC buses and a prominent Toronto billboard highlighting the campaign.
Digital and social media efforts include the Eat Like A Pro series, where national team athletes share nutrition tips, while an experiential hub at Canada Soccer House in Toronto’s Harbourfront offers fans a hands‑on tasting experience.
A consumer contest and online platform will let supporters win exclusive content and meet‑and‑greet opportunities, deepening engagement beyond the stadium.