On the bustling Greenpoint waterfront, a sprawling soccer village known as The World by Zum Schneider has thrown open its doors, turning a slice of Brooklyn into a temporary European stadium. The venue, part of the newly unveiled Franklin Point development, blends the energy of a German fan zone with the laid‑back vibe of a waterfront promenade.
Inside the fan zone
Inside, a 10‑by‑16‑foot screen dominates the space, surrounded by surround‑sound speakers and long communal tables that invite strangers to share a beer and a chant. The layout mimics a traditional beer hall, encouraging conversation as much as the matches themselves.
Additional screens line the walls, while foosball tables and interactive games add a playful counterpoint to the serious business of watching soccer. A planned mini soccer pitch promises a chance for impromptu kicks between games, reinforcing the venue’s aim to be both a spectator spot and a community hub.
Rooftop revelry with a view
Above the indoor hub, a rooftop terrace stretches out over Manhattan’s skyline, offering outdoor screens and an expanded drink menu. The open‑air setting lets patrons sip German lagers while watching the city lights flicker, creating a relaxed atmosphere that balances the intensity of the matches below.
The menu leans heavily into Bavarian tradition, featuring giant pretzels, bratwurst, currywurst and Obazda cheese spread, all paired with pours from Paulaner and Radeberger served in classic glass mugs. Food specials will rotate to reflect the nations still in contention, keeping the culinary experience as dynamic as the tournament itself.
Most World Cup matches are free to attend on a walk‑in basis, though high‑demand fixtures — particularly those involving the United States and Germany — require reservations. The venue’s schedule runs through July 19, aligning with the final stages of the competition.
The World by Zum Schneider is not an isolated pop‑up; it is the centerpiece of Franklin Point, a multi‑level waterfront complex that aims to become a premier destination for events, dining and entertainment in Brooklyn. By marrying German match‑day culture with New York’s vibrant waterfront scene, the venue offers a unique, cross‑continental gathering place for soccer fans.